Our Story

Sons of Beaches is two guys in Florida, one very good French Bulldog named Bruno, and a specific version of Friday afternoon — the one where the truck's already loaded, the radio's already on, and everyone's counting hours until the boat launch.

We got tired of "beach-themed" gear that doesn't survive an actual beach. The preppy stuff. The loud-logo stuff. The stuff you'd feel weird wearing on a dock. So we started making our own.

Heavyweight tees. Broken-in trucker hats. Sleeveless cuts that don't try too hard. Vintage-poster graphics, coastal typography, sportfish silhouettes. Every design is drawn in Florida and printed on blanks we'd actually put on before a boat day — Lane Seven LST002 mineral-washed vintage and Lane Seven LS15000 combed-ringspun deluxe. If we wouldn't wear it, we don't sell it.

Small team. Direct. No flash sales, no dark-pattern email. If something arrives and it's off, tell us — we'll make it right same day, or the day after the storm passes.

Notes

We need to rewrite this whole "About Us" section before launch. Doesn't feel authentic, plus the whole subscription model thing. The three of us will put it together, together -Joey

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