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Bruno wasn't looking for a modeling career. He was hunting for the shady spot under the flybridge. But the salt-stained, sun-worn face of a golden retriever who's seen every sunset since 2019 turned out to be the most honest brand mark we had — so we drew him a badge and put him on a shirt.
Printed on Comfort Colors 1717 — the same garment-dyed cotton that softens more with every wash and gets better the longer you own it. Wear it fishing, wear it to brunch, wear it to sit on the dock and do absolutely nothing productive.
Every purchase feeds Bruno. Or that's what he tells us.